Events
Social Media: The Next Frontier for Text Analytics
December 3, 2010
Today customers have a powerful, real-time medium in which to voice their opinions. In addition to traditional contact through call centers, surveys and email (and often instead of) they say what they think in online reviews, ratings websites, and to contacts on social media sites. Now more than ever, organizations need to be able to understand what is being said about them, derive actionable insights, as well as route and respond to the conversation. But social media has changed the face of text analytics altogether and traditional manual and keyword search alone is insufficient for locating information trends in a timely, reliable manner.
How do you know if you are getting the most from your text mining solution? It has become critical for companies to be able to take all of this “unstructured” information and classify it for use in downstream data analysis to drive business decisions across the enterprise. Because of this crop of highly visible and interactive social media more departments are interested in text analytics. Product, PR, Operations, IT, and Service functions are all at the same table together!
Join Nick Patience, Research Director from The 451 Group and Attensity’s Manya Mayes for this informative session to learn:
- About real world examples of how the traditional keyword approach no longer works
- Why reliable and fast text analytics is the only way to analyze what’s being said in an accurate and scalable way.
- What you should look for in a next generation text analytics solution
- How text analytics can help marketers and customer relationship managers take back the 1-to-1 customer dialog