Events
Attensity and ThinkJar Present New Research on Voice of the Customer Initiatives
August 12, 2011
Join Attensity and ThinkJar founder and customer experience expert Esteban Kolsky for this informative webinar to hear the results of the latest research into Voice of the Customer initiatives for Customer Experience Management.
All webinar registrants will be provided with complimentary access to the full report: Voice of the Customer: Data-Based Analysis of Adoption and Optimization of VoC Initiatives.
Get a comprehensive look at the key factors determining the success of enterprise VoC deployments, based on ThinkJar’s survey of nearly 400 respondents in marketing, customer service and other organizations across a variety of industries, including finance, insurance, retail, technology and travel.
Learn the key drivers behind today’s successful VoC initiatives, including:
- Why having a clear VoC strategy is more important in justifying VoC initiatives than showing measurable ROI.
- Why many organizations either fail to recognize the value of the VoC information they have collected, or fail to understand what it says.
- The top reasons behind today’s enterprise VoC initiatives .
- Why following common published advice is not the path to a successful VoC outcome.