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Attensity Delivers Real-Time Social Analytics on Aster MapReduce Platform

October 3, 2011

Leading Provider of Customer Experience Management Applications to Showcase Social Analytics Solutions in Booth #403 at Teradata PARTNERS Conference

PALO ALTO, California, October 3, 2011Attensity, the leading provider of text analytics solutions for Customer Experience Management (CEM), today announced the company’s ability to deliver large-scale analysis of real-time social media conversations on the Aster MapReduce Platform, a “big data” analytics solution from Teradata Corporation (NYSE: TDC), the world’s leading analytic data solutions company.

“Our partnership with Attensity already gives Teradata customers the ability to combine deep insights from unstructured customer conversations with structured data in the Teradata Warehouse,” said Tasso Argyros, vice president of product management and marketing at Teradata Aster. “By extending its support to the Aster solution, Attensity is leveraging new big data technologies such as MapReduce to analyze more multi-structured datasets at huge scale and depth, while being very easy to deploy and use for IT groups.”

Teradata’s Aster MapReduce Platform is a massively parallel processing system designed for iterative, ultra-fast analysis that easily scales to terabytes of data and beyond. Attensity’s semantic engine automatically reads the unstructured text of social media conversations from over 75 million different social media and other online sources, as well as internal sources such as emails, surveys and CRM notes, extracting key business insights and data. The insights can then be fed into the Aster solution leveraging Aster’s Applications-Within™ architecture, which enables analytic software to be processed inside the analytic platform in a massively parallel processing fashion. Companies can then use the analytics to identify threats, spot opportunities, generate automatic alerts, kick off business processes, and engage proactively with customers.

In the future, Attensity plans to extend support for the Aster MapReduce Platform to its Analyze 6.0 application to give Teradata customers full access to Attensity’s deep sentiment and root cause analysis capabilities. The two companies share a number of customers including Travelocity and Lloyd’s Banking Group.

“Attensity and Teradata have built a strong partnership over the years, and we are excited to once again showcase our commitment to the Teradata platform at the PARTNERS conference,” said Rebecca MacDonald, vice president of marketing at Attensity. “We believe the companies that can quickly identify and respond to the massive volumes of actionable customer data and sentiment being generated in social media will have a significant advantage over their competitors. The Aster MapReduce Platform from Teradata is a critical component of that strategy.”

During the Teradata PARTNERS User Group Conference & Expo, running October 2-6 in San Diego, visitors to Booth #403 will be able to see Attensity’s Voice of the Customer Command Center in action, featuring a live social media feed of conversation data driving analytics reports that change in real time. The company will also be demonstrating its new Facebook Analytics Module, which enables business users to quickly and easily analyze Facebook comments, posts and surveys to extract deep business insights.

About Attensity™

Attensity’s text analytics solutions are the choice of the world’s leading brands for Customer Experience Management (CEM). Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry’s most accurate insights to drive business decisions. From its headquarters in Palo Alto, Calif., and Kaiserslautern, Germany, Attensity is powering the customer experience strategies of companies such as Charles Schwab, Citigroup, JetBlue, Lloyd’s Banking Group, Siemens, Starwood Resorts, Travelocity and Whirlpool. Visit www.attensity.com and follow the company at blog.attensity.com, on Twitter @Attensity, and on facebook.com/Attensity.

About Teradata

Teradata Corporation (NYSE: TDC) is the world’s leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services empower organizations to integrate, analyze and profit from data for competitive advantage. Visit teradata.com for details.

Contacts:

Lisa Hawes, Sterling Communications, (408) 884-5155, attensity@sterlingpr.com

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