Make the Voice of the Customer Your Business Asset
Wouldn’t it be amazing if a marketing, customer service or product person could ask his customers directly, easily and quickly how to define messaging, increase customer satisfaction, improve a product, add a new feature, or what to work on next? Wouldn’t it be even more amazing if it were a part of a company’s business process to do so? Could a company really drive its marketing messages, new product introductions and improvements, and service processes based on what customers want?
Yes! The time is now! This eBook delves into the processes, opportunities and benefits of leveraging your customer conversations as a business asset. It includes best practices from real customer successes and challenges, and some great tips, tricks and methodologies for you to leverage. It is designed to use the lessons learned in hundreds of voice of the customer implementations to help you think through how you can put the customer experience at the center of your business processes and turn your customers into loyal advocates.