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Attensity Republican Debate Audience Analytics
Attensity Introduces Voice of the Voter Analytics
Giving viewers a voice in the Republican presidential debate
Welcome to the Attensity audience analytics page, and thanks for helping us bring the voice of the voter to the Republican presidential debate! Attensity is helping Yahoo! and ABC News set a new industry standard by incorporating audience analytics into the debate process. For the first time you, the viewers of a presidential campaign debate, are able to participate by rating a candidate’s answers as the debate is happening, and have your opinions counted and reported in real time.
During the ABC News televised debate on January 7th, candidates will be asked about the critical issues the country faces. Attensity monitors and analyzes social media conversations about the candidates and issues, and delivers real-time reports that include sentiment scores for each candidate, and rates the candidate’s performance on key issues such as the economy, defense, healthcare and foreign policy.
Attensity and Yahoo! recently provided real-time social analytics for the Republican debate on December 10th in Iowa. Here are some of the findings:
While the majority of the mainstream media analysis agreed that candidates Newt Gingrich and Mitt Romney were the debate’s winners, Attensity’s analysis of social media conversations posted during the debate painted a different picture. For example, social sentiment results for Romney were overwhelmingly negative, with Romney’s “$10,000 bet” generating a large number of negative comments.
And while Ron Paul was not generally considered to have had a strong showing in the debate, social sentiment for the candidate was strongly positive, with many comments citing his “consistency,” “substance,” and “clear speaking.”
The reports are driven by Attensity’s real-time social analytics solution, which gives organizations the ability to monitor and analyze over 75 million online and social media sources, as well as internal sources such as emails, surveys and communities, and extract business insights from those conversations. The solution is part of Attensity’s award-winning suite of multi-channel customer analytics and response applications.
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