Accuracy Matters: Key Considerations for Choosing a Text Analytics Solution
Buried in the deluge of tweets, facebook posts, product reviews, blog posts, and more, is a wealth of actionable business intelligence that can dramatically impact an organization’s brand equity, revenues and operational costs. From product suggestions and reviews to requests for help and intent-to-churn, this time-sensitive information can be leveraged for significant process improvements and market advantage.
Companies today must take into account this broader spectrum of information in order to make good business decisions, or risk losing market opportunities, and customers, to the competition.
In this white paper learn:
- how text analytics is uniquely suited to uncovering meaning from unstructured data
- the key limitations of first generation text analytics systems
- how advanced analytics systems can decipher actionable intelligence that would otherwise go unused and unnoticed