2012 Olympics Social Media Analysis
In the weeks leading up to the Summer Olympics, the media and drama that unfolds during the Olympic Trials does its job well — surrounding the main event with fanfare, athletic predictions, rivalries and more. The buzz makes its way onto the social web, which provides us with the perfect opportunity to showcase what we do best – analyze real-time social data to highlight the important bits.
The big question: What were people talking about most leading up to the Olympics?
Using Attensity Analyze, our deep social analytics application, we identified and analyzed over 197,000 comments about the Olympics posted on Twitter, Facebook, Pinterest, news sites, forums, videos and other social sources starting from the Omaha swimming trials and leading up to the opening ceremony. The result is a 19-page report that provides amazing insights into the U.S. audience and the Olympics. Download the report using the form below.
This report illustrates just some of the insights that Attensity Analyze can pull from the Social Web. These insights can provide an additional measure of impact for corporate-sponsored events whether they be tradeshows, product launches, or other sales/marketing events.