2012 Olympics Social Media Analysis – Part II
With strong positive feedback from our first 2012 Olympics Social Media Analysis, we decided to generate a follow-up report with just 2 days left of the London Summer Olympics. Using Attensity Analyze, our deep social analytics application, we identified and analyzed thousands of comments about the Olympics posted on Twitter, Facebook, Pinterest, news sites, forums, videos and other social sources starting from the swimming and gymnastics trials and leading up to the closing ceremony.
The most-discussed overall athlete continued to be American swimmer Michael Phelps, whose social volume only increased as he began gaining momentum on his final races and being proclaimed the “greatest Olympian ever.” The greatest jump, however, in social media conversations around the Olympics since Attensity’s last analysis, focused on the U.S. women’s gymnastics team, better known as the “Fierce Five.”
This report illustrates just some of the insights that Attensity Analyze can pull from the Social Web. These insights can provide an additional measure of impact for corporate-sponsored events whether they be tradeshows, product launches, or other sales/marketing events.