What is the State of Social Media Adoption in Business Today?

Join Attensity and ThinkJar founder and customer experience expert, Esteban Kolsky, for this informative webinar to hear the results of ThinkJar and Beagle’s latest research on the state of social media adoption in the enterprise world.

Get a comprehensive look at many key facets of enterprise social media use including functional, process and CRM research points. Based on ThinkJar’s survey of respondents in marketing, customer service and other organizations across a variety of industries, including healthcare, insurance, retail, technology and travel, this webinar will cover the insights garnered from this extensive research project.

In this complimentary webinar you’ll learn why:
• Social media channels are a critical part of an organization’s infrastructure for customer interactions
• Marketing and service have more uses for social media than other departments
• Customer service and support uses social media in a variety of situations for improving first call resolution and providing correct information to customers
• Social communication as the primary activity must be replaced by more data capture, analytics and information injection into business processes for social to be fully adopted

All webinar registrants will be provided with complimentary access to the full report, Social Media 2012: State of Adoption.

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