Resources
Social Media 2012: State of Adoption
Get a comprehensive look at many key facets of enterprise social media use including functional, process and CRM research points. Based on Beagle Research Group and ThinkJar’s survey of respondents in marketing, customer service and other organizations across a variety of industries, including healthcare, insurance, retail, technology and travel, this webinar will cover the insights garnered from this extensive research project.
This study shows that while social media is being adopted by many organizations these adopters are not yet at the point of taking maximum advantage of the technology. Many have simply begun using social media as a replacement for older broadcast approaches to distributing messages without necessarily taking advantage of the multiple ways social media can capture customer data for analysis and for deployment of novel information to customers.