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March 11, 2011
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This year is already off to an amazing start – and we are not even done with the first quarter! Our first announcement in 2011 was all about managing BIG data for BIG companies. With Attensity, companies can analyze both structured AND unstructured data across multiple channels – from emails, CRM notes and survey data to customer comments on blogs, review sites  and in social media. Needless to say that can amount to a LOT of data for large enterprises.  So how can we do this effectively?  
 
We introduced our new Data Grid technology, which enables our customers to analyze customer data up to 180 times faster than standard relational queries! Plus it provides the ability to manage 5-50 times the data with 20 times less storage than before.  This advancement really sets Attensity apart. Check out this month’s article for details.
 
I am delighted to share that we’ll be making  more big announcements about the future of Attensity’s Customer Experience Management suite throughout the year, so keep an eye out.  But in the meantime, I hope you will save the date on your calendar for Attensity’s 2011 User Conference.  I look forward to seeing you and hearing about your vision for Customer Experience Management on October 26-28 at the Palace Hotel in San Francisco!

Best Wishes,
Ian Bonner
Attensity CEO
01 Voice of the Customer Study Available
02 Attensity User Conference
03 Why Having a Social Media Strategy is a Bad Idea
04 Learn How to Prepare Your Contact Center for Multi-Channel Customer Care
05 Visit Us at Upcoming Events
06 Telecom Social Media Churn Analysis
07 Attensity Announces Customer Analytics for Big Data
08 Predict Customer Behavior by Using Voice of the Customer Analytics
09 Attensity’s Manya Mayes Chairs Predictive Analytics Summit
10 Attensity in the News
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01 Voice of the Customer Study Available
As Voice of the Customer (VOC) and Customer Experience Management (CEM) vendors start to converge and more and more vendors are racing to add Social Media Intelligence (SMI) capabilities to their solutions learn how the vendors stack-up by reviewing this informative report from Hypatia Research.

Click here to get this informative report!
 
02 Attensity User Conference
You're Invited - Mark Your Calendar

This year's conference is going to be better than ever!  Join us October 26-28 in downtown San Francisco to meet fellow Attensity clients and users; learn about the latest developments in multi-channel customer experience management; and have a lot of fun!   We'll announce more details and registration soon. In the meantime, here are highlights from the 2010 event.
 
03 Why Having a Social Media Strategy is a Bad Idea
Why is it so important for companies to create a multi-channel strategy as opposed to a social media one?  It’s interesting that with the rise of social media, companies seem to have unlearned everything they learned about integrated marketing and service in the email and ecommerce “revolutions” in the past. Many companies are hopping on the “social media” bandwagon this year, launching social media initiatives in specialized groups to listen to and engage with customers in Twitter, Facebook, and communities. At Attensity, we believe social media should not be pursued in a vacuum...

Read the full article here
 
04 Learn How to Prepare Your Contact Center for Multi-Channel Customer Care
As your customers look to their channels of choice more and more to get their service needs met, making social media listening and response a key component in customer care is quickly becoming a reality. Listen to this webinar to hear how your organization’s customer care center can meet the the changing demands of customers in terms of service across channels.

Click here for on-demand webinar details
 
05 Visit Us at Upcoming Events
SCORE 2011 -  This packed agenda is all about setting your Customer Experience Management Strategy.  Attensity friends will receive a $700 discount off the $1695 registration if you use this link. April 27-29, Boston, MA

Text Analytics Summit
, Join us to hear Attensity client Starwood's Voice of Customer case study!  Attensity expert Manya Mayes will also be speaking. Attensity friends can enter the code ATTENSITY to get a $200 registration discount. May 18-19, Boston, MA


SOCAP International 2011 Symposium, May 1-4, Las Vegas, NV


Forrester Customer Experience Management Forum, June 21-22, New York, NY
 
06 Telecom Social Media Churn Analysis
Customer conversations across channels represent a treasure trove of insights about churn and hundreds of other topics (e.g., opinions about new products, quality issues, ideas, etc.) The question is: are you listening? And do you have the ability to analyze and understand these conversations? The recent buzz and barrage of advertising by both AT&T and Verizon around Verizon adding support for the iPhone gave Attensity the opportunity to show what we can do using Attensity Analyze for churn analysis.  


Read the full article here
 
07 Attensity Announces Customer Analytics for Big Data
Attensity customers now have the ability to manage 5 to 50 times the data with 20 times less storage!
 
With the release last month of Attensity Analyze 5.5, Attensity now offers enterprise organizations the ability to perform customer analytics at massive scale – or as we like to say, for BIG DATA. The new Attensity Analyze 5.5 features a DATA GRID platform that enables Attensity text analytics to run up to 180 times faster than standard relational queries! As a Massively Parallel Processing (MPP) Platform for executing queries issued by Attensity Analyze, the Attensity Data Grid combines hardware computing resources with software...

 Read the full article here 
 
08 Predict Customer Behavior by Using Voice of the Customer Analytics
Learn how you can harness the power of text analytics to not only understand the voice of your customer, but to predict what your customer is going to do next. Customers are willing to tell you a LOT about your products and services.Typical Voice of the Customer (VOC) analytics tell you what your customers have done previously. But did you know that the latest developments in VOC technology can also provide you with the means to incorporate valuable text analytics findings to successfully arm your company with predictions about churn, loyalty, satisfaction and more?

Click here for on-demand webinar details
 
09 Attensity’s Manya Mayes Chairs Predictive Analytics Summit
Manya Mayes, Attensity’s Director of Advanced Analytics, chaired the Predictive Analytics Innovation Summit last month in San Diego, CA. Drawing on her 20+ years of industry experience, Mayes also gave a presentation titled “Lift Your Models With Text”. Additional presenters included executives from the IT and CEM departments of such leading brands as Boeing, Citibank, eBay, FedEx, HSBC, IBM, Manpower, Orbitz, PayPal, Wells Fargo and Western Union.
 
10 Attensity in the News
Hearing the Voice of the Customer   Customer Relationship Magazine


Making Sense of Social Slanguage   AnswerStat.com


Can You Trust Your Data?   Dashboard Insight


Put Your Social Advocates to Work for You   DM News
 
 
 
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