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October 11, 2011
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Greetings! Summer is over and Autumn has arrived. Along with the changing of the seasons Attensity also has seen new and momentous developments over the past months. 
In July, Capgemini Group introduced a new social media management service that uses Attensity to help businesses take advantage of online social interactions. And in August, we were honored to receive important industry recognition when Gartner named Attensity a Visionary in its Social CRM Magic Quadrant. CRM Magazine also recognized Attensity as a Rising Star alongside such prestigious companies as LinkedIn, Groupon, Crowd Factory and Yammer.
More recently, Attensity teamed up once again with our partner Teradata to announce Attensity’s ability to deliver real-time, high scale social analytics on the Aster Mapreduce Platform. Attensity and Teradata have built a strong partnership over the years, and we were excited to once again showcase our commitment to the Teradata platform at the PARTNERS conference.
Is your social strategy anti-social? That's the question posed this month in an Attensity webinar with Adam Metz, author of the bestselling book, The Social Customer. See the event listing below for the link to register.
And finally, if you’re looking for help with your voice of the customer strategy, don’t miss Attensity’s own new eBook: Make the Voice of the Customer Your Business Asset.

The year isn’t over yet so stayed tuned for more exciting events and developments from Attensity!

Best Wishes,
Ian Bonner
Attensity CEO
01 Upcoming Webinars
02 Deep Facebook Analytics on Posts, Surveys and Comments Now Available with Attensity Analyze 6.0
03 Attensity delivers Real-Time Social Analytics on Aster MapReduce Platform
04 Gartner Positions Attensity as Visionary in Social CRM Magic Quadrant
05 Attensity Named CRM Rising Star
06 New Attensity eBook: Make the Voice of the Customer Your Business Asset
07 New Industry Research Available on Attensity.com
08 Text Analytics News Interview - The Power of Text Analytics
09 Visit Us at These Upcoming Events
10 Attensity in the News
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01 Upcoming Webinars
Upcoming Webinar
Event: Is Your Social Strategy Anti-Social?
When: October 26, 2011 at 8:00 am PST/11:00 am EST
With: Adam Metz, author of The Social Customer

Social business is about breaking down traditional departmental barriers and information silos to better understand and engage with your customers. Why, then, are so many companies creating yet another silo with social initiatives and teams that are separate from the business? Join Attensity and Adam Metz, author of the new #1-Amazon best-selling book (Internet marketing and customer service categories), The Social Customer, for a complimentary webinar to learn how you can develop a social strategy that drives real business value.
We’ll be giving away a complimentary copy of Adam’s book to the first 100 attendees! 

Click here to register!
02 Deep Facebook Analytics on Posts, Surveys and Comments Now Available with Attensity Analyze 6.0
With over 750 million users worldwide, Facebook is the largest and most visited social network in the world, and more companies are using it as a platform to communicate and engage with their customers. With the new Facebook Analytics Module, organizations can use Attensity’s powerful multi-lingual semantic text mining capabilities to better understand customer needs and wants, drive competitive insights, improve brand engagement and more.
Click here for more information
Click here for the Facebook Analytics On Demand Webinar

03 Attensity delivers Real-Time Social Analytics on Aster MapReduce Platform
On October 3, Attensity announced our ability to deliver large-scale analysis of real-time social media conversations on the Aster MapReduce Platform, a “big data” analytics solution from Teradata Corporation, the world’s leading analytic data solutions company.
“Our partnership with Attensity already gives Teradata customers the ability to combine deep insights from unstructured customer conversations with structured data in the Teradata Warehouse,” said Tasso Argyros, vice president of product management and marketing at Teradata Aster. “By extending its support to the Aster solution, Attensity is leveraging new big data technologies such as MapReduce to analyze more multi-structured datasets at huge scale and depth, while being very easy to deploy and use for IT groups.”

Read the full article here

Download the Attensity & Teradata datasheet here
04 Gartner Positions Attensity as Visionary in Social CRM Magic Quadrant
In August, market intelligence firm Gartner positioned Attensity in the Visionaries quadrant of its Magic Quadrant for Social CRM report. Gartner’s annual report analyzes the market dynamics and leading vendors in the Social CRM space. The evaluation was done on the basis of “ability to execute” and “completeness of vision.” According to Gartner, companies that are placed in the Visionaries quadrant show a strong understanding of current and future market trends and directions.
Read more here
05 Attensity Named CRM Rising Star
CRM Magazine named Attensity a “CRM Rising Star” in its annual CRM Market Awards program. Designated a “Forward Thinker,” Attensity is honored alongside other CRM Rising Stars including ConstantContact, Crowd Factory, Groupon, LinkedIn and Yammer.
Click here for more information
Read the full CRM article here
06 New Attensity eBook: Make the Voice of the Customer Your Business Asset
Can a company really drive its marketing messages, new product introductions and improvements, and service processes based on what customers want?
Yes! The time is now! Attensity's new eBook, Make the Voice of the Customer Your Business Asset, delves into the processes, opportunities and benefits of leveraging your customer conversations as a business asset. It includes best practices from real customer successes and challenges, and some great tips, tricks and methodologies for you to leverage. It is designed to use the lessons learned in hundreds of voice of the customer implementations to help you think through how you can put the customer experience at the center of your business processes and turn your customers into loyal advocates.
Download the Attensity eBook
07 New Industry Research Available on Attensity.com
Text Analytics Industry Report from Alta Plana
Text and content analytics have become a source of competitive advantage, enabling businesses, government agencies, and researchers to extract unprecedented value from “unstructured” data. Uptake is strong – software, solutions and services are delivering significant business value to users in a spectrum of industries – yet the potential of the market remains unreached. These points and more are brought out in Alta Plana’s market study, “Text/Content Analytics 2011: User Perspectives on Solutions and Providers.”
Download the Alta Plana Report here

Voice of the Customer Survey Report
There is still a fair degree of uncertainty about the key factors and best practices that make a Voice of the Customer deployment successful. Faced with this uncertainty, ThinkJar founder and customer experience expert Esteban Kolsky surveyed over 400 respondents from organizations across several different enterprise organizations and vertical industries about their experiences, and the paths they have taken to deploy VoC and Customer Experience projects.
Download the ThinkJar Survey Report
Click here to access the ThinkJar On Demand Webinar

New Gleanster Research on Social Intelligence 
Attensity Take Top Honors across Four Key Dimensions of Assessment
In August, Gleanster announced the publication of a new Gleansight benchmark report, called Social Intelligence. The term is being increasingly used to describe the next rung on the evolutionary ladder of listening to and acting upon consumer conversation on the social web.
Drawing from the experiences of 387 companies, the report offers a comprehensive look at how Top Performers are harnessing the power of next-generation social media monitoring tools and capabilities around analyzing and integrating voice-of-the-customer data to generate actionable insights as well as to reduce risk, improve marketing and enhance customer relationships.

Download the Gleanster Social Intelligence Benchmark Report
08 Text Analytics News Interview - The Power of Text Analytics
Attensity’s Catherine van Zuylen, Vice President of Products, was recently interviewed by Text Analytics News  as part of an ongoing series of interviews with professionals throughout the analytics industry from organizations that continue to lead the way in developing and expanding the text analytics market. This exclusive interview covers such topics as big data analytics, the overall customer experience and Voice of the Customer, and practical use cases in various industries.
 Read the transcript of the interview
09 Visit Us at These Upcoming Events
Call Centre & Customer Management Expo
Oct 11-12
London, England

SOCAP International 2011 Annual Conference
October 16-19
Orlando, Florida
See Attensity at booth #208! 
For more information and to register 

Come see us at these two events happening the same week in Silicon Valley, and make the most of your trip to the Bay Area:

Sentiment Analysis Symposium
November 9
San Francisco, CA
Join Attensity at the Sentiment Analysis Symposium and learn from experts and peers how to hear the Voice of the Customer attitudes and emotions expressed in social, online, and enterprise sources, and turn customer voices into business advantage. The event will feature speakers from VoC innovators including  Zynga, HP, Amazon, Whirlpool, TripAdvisor, and the Red Cross talking about the role sentiment analysis plays in customer experience, marketing, market research, quality and other applications.
Register with code ATTENSITY for $200 off your symposium ticket.
Click here for more information and to register

Text Analytics Summit West
November 10-11
San Jose, CA
Attensity is excited to help bring North America's premier Text Analytics event to the West Coast as platinum sponsor. Join Catherine van Zuylen, Attensity's VP of Products, for the event's keynote address " The Future of Text Analytics," and hear Cisco's Laura Brown, Director of Customer and Business Intelligence tell how business users at Cisco are using text analytics to derive highly accurate, detailed insights from unstructured customer conversation sources.  Attensity's CTO, Ian Hersey, will also be on hand for a Technology Insider's panel, and Manya Mayes, our Director of Advanced Analytics will give a preconference workshop on how to identify emerging issues with hot-spotting and trend analysis.
Register with discount code ATTENSITY1 and save $250!
Click here for more information and to register
10 Attensity in the News
An Initial Look at Attensity     CRMsearch.com
KMWorld Trend-Setting Products of 2011     KMWorld.com
Attensity Announces Latest Release of Attensity's Respond application   TMCnet.com
Capgemini, Attensity partner to provide social management     B2Bonline.com
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