Is Your Fried Chicken Any Good? Twitter Knows and We Can Tell You...

August 30, 2009 • Author: Michelle de Haaff • 0 comments
Tags: Attensity, Brand Equity, Social Media, User Generated Content, Voice of the Customer, Web 2.0

I have seen up-teen blogs about how Twitter is interesting but not useful or actionable.  While not every discussion on Twitter is useful to a company or a government agency - many are. And this and other powerful Social Media communities are becoming the way consumers and businesses make decisions about product purchases, restaurant choices, travel ideas, and more.  There have been some amazing statistics recently published about the massive and unbelievably rapid adoption by people all over the world of Social Media. And it's not just the tech savvy, the young crowd, or people with special interests - it everyone!

Check out our very own Catherine van Zuylen's recent blog on Socialnomics - it reviews some of these amazing statistics.

Over the last few months I have taken on the role of "tweeting" for Attensity. I have spent the time listening and posting comments on Twitter. I have made connections with possible customers, important analysts, and reporters. I have let others know about some of our insights and successes.  I went into this a bit skeptical. Now I am convinced.

We've been proving with many of our customers that Twitter is not only interesting - but extremely valuable for obtaining important insight on a number of levels:

  1. It provides an immediate view of what some of your customers think - many times the loudest ones
  2. It can give you an early warning about how certain customer segments might receive your new products, your messaging, and your company
  3. It's simple - 140 characters simple, so it forces commenters to be specific, succinct and about as truthful as I have every seen in any market research scenario
  4. It also gives your brand a soap box to talk about your products and successes
Attensity VOC enables users to listen and analyze Twitter and any other Social Media outlet (and pretty much any customer conversation.)  So what does this have to do with fried chicken?

KFC recently test marketed a sandwich that is generating a lot of discussion online.

The newest addition to the menu is a heart-stopping creation that seems literally to die for: it layers two kinds of cheese with bacon and oozes “Colonel’s sauce.” The twist? Instead of bread, two deep-fried chicken breasts round out the calorific concoction.

So we decided to see what the buzz is all about.

Using Attensity’s ability to track discussions online, we found the discussions about this on Twitter and we ran an analysis.

Here is what the “tweeters” think…

Do you want to be able to leverage and act on your customer's conversations? Try Attensity!

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