Is the Verizon Droid an iPhone Killer?
November 16, 2009 • Author:
Phil Talsky
•
2 comments
Tags: Social Media, Attensity, Text Analytics, Voice of the Customer
So, being the kind of gadget guy I am, the day the Motorola Droid was released, there I was in the Verizon store to pick one up. And, now that I’ve been using it for about a week, of course I have all sorts of opinions about what’s good and what’s bad about the phone (and everything in between). But, I also work for Attensity, so that means that I have all of the tools I need to see what everyone else is saying about the phone too. So, I used Attensity Cloud to pull Droid comments from Twitter and other social media sites like crackberry.com, macrumors.com, mobile-forum.co.uk, slashphone.com, brighthand.com, etc., ran it through Attensity Voice of the Customer and found some interesting insights.
First, the basic statistics.I pulled about 100,000 posts and tweets. Of those, 37,000 expressed some sort of sentiment.And, here’s how that overall sentiment broke down:
Positive: 53%
Negative: 26%
Extremely Positive: 10%
Neutral: 9%
Extremely Negative: 2%
This overall sentiment brought the first surprise of the day. I was surprised that the sentiment was so overwhelmingly positive. More than 60% of the posts included some form of positive sentiment. That’s a huge number. Any company would be thrilled to have that kind of a new product introduction.
Second, I wanted to see what features people were talking about when they were discussing buying a Droid. There were three features that rose to the top. First was the screen. Second were the applications, and third was the keyboard. The keyboard didn’t surprise me. The slide-out keyboard on the Droid was a feature that was heavily touted by Verizon. The screen and the applications were a surprise. The screen is actually one of the best I’ve seen. And the list of applications, while not long, is impressive. And they work. Unlike the applications that I bought for my Blackberry Storm (which crashed on a regular basis) I’ve yet to experience an application crash (knocking wood).
Another interesting discussion topic that came out of my analysis was the overall “geek” factor of the Droid. This time I wasn’t surprised. The number one feature talked about was the Android operating system, followed by the applications. But, what did surprise me was the sentiment around the geek factor. Only 46% of the geek factor posts presented positive sentiment. I would have expected that number to be much higher.
The next theme I am going to explore here are the references
people made to the Droid being an “
Finally, I was really curious about how many of the people posting intended to buy a Droid. Over 23% of the posts that included sentiment indicated that they would buy a Droid. Less than 1% indicated that they would not switch and 2% said that they would not buy a Droid. Not the overwhelming number that I believe Verizon was hoping for.
So now, I’ll bring my personal feelings into the mix. If you’re on Verizon, you need a Droid. It has a few quirks that will work themselves
out (the biggest being a difficulty in maintaining a connection to my Yahoo
email account). But, the integration
with my Gmail and corporate email accounts (and calendars) is great. I’m also synching my contacts with both my
Facebook account and my corporate contacts, and that is working really well
(and it’s awesome to have pictures for most of my contacts without needing to
snap a picture with the phone). The screen
is great, the media station dock is also awesome, and while the overall number
of applications (compared to the
Is the Droid an
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