Is Nexus the Nexus?

January 06, 2010 • Author: Phil Talsky • 0 comments
Tags: Text Analytics, Social Media, Voice of the Customer

Google Nexus One Social Media Sentiment Analysis

When Verizon launched the Droid, Attensity went out and pulled social media data (from Twitter and other Blogs and Forums) and performed a sentiment analysis to see how people felt about the new Droid and what was driving that sentiment.

Well, today Google announced the Nexus One, so we thought it would be interesting to see what the market thinks....

This time around, we used Attensity Cloud to pull about 15,000 Tweets from Twitter and ran them through Attensity Analyze for Voice of the Customer. Here are the results.

Do people like it?

Well, the overall sentiment looks very favorable:

What features do they like or not like?

Next we looked at what features of the phone they were talking about, and found that overall there is not a lot of specific chatter about specific features. This is probably due to the fact that very few people (outside of Google) have actually had much hands-on time with the phone. However, we did look at what features are impacting sentiment.....

What features are driving sentiment?

We also wanted to understand what features, if any, were driving sentiment. Here we did find an interesting story.

For those that like or love the Nexus One, these are the features they are talking about:

And, for those that are not thrilled with or hate the Nexus One, these are the features they are talking about:

For those that are positive and those that are negative, it seems that what the Android is said to be is what will help to drive adoption of the Nexus One and the perceived lack of Applications compared to other options could be a barrier. But the telling factor in adoption comes from the next analysis....

Purchase Intent

When we ran our Purchase Intent Sentimetrics on the Tweet analysis, here is what we found:

Those talking about it - are mostly going to try it!

So overall, this looks like a good announcement for Google. A very large percentage of the Tweets analyzed indicate a strong intent to buy the Nexus One. But, how influential are these "Tweeters"? Let's have a look...

Intend to Buy: 100 "Tweeters" that have indicated that they intend to buy the Nexus One have 1,000 or more followers. Five of the people in this category have more than 10,000 followers. So they are quite influential.

Will Not Buy: Eight of the people in this category have more than 1,000 followers, with two having more than 10,000.

The person with the most followers in our sampling, at nearly 83,000 followers, indicates that the phone has a flaw that is a deal breaker. And the deal breaker for this person is the message s/he received on the Google.com/phone Web site: "Sorry the Nexus One phone is not available in your country!!!!"

More analysis coming to you soon......that's all for now!

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