Michelle de Haaff

As Chief Marketing Officer, Michelle leads Attensity’s Marketing and Product Management efforts globally. She has led marketing and product management for both large and small technology and services companies. Michelle came to Attensity from Adspace Networks, where as vice president of marketing and product management she developed programs that helped to more than double the company's revenue in just six months. Michelle oversaw product management and sales to consumer enterprises at Blue Martini Software where she led the development of Blue Martini’s eCommerce, Content Management, Campaign Management and Business Intelligence applications. Previously, Michelle led the eCommerce and database marketing teams at Levi Strauss & Company and worked at Ernst & Young as a CRM practice manager serving large enterprise clients.

Michelle graduated magna cum laude from New York University with a B.S. degree in management operations and marketing. She holds an M.S. degree in integrated marketing from Northwestern University. Michelle spends her free time with her three very active sons.

Michelle de Haaff

Recent posts of Michelle de Haaff

Sentiment Analysis, Hard But Worth It!

Listen, Analyze, Relate, Act

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