New Attensity Cloud Version Enables Greater Collaboration
Also adds Google Sidewiki, Portuguese language support
November 16, 2009
PALO ALTO, Calif., November 16, 2009 — Attensity™ Group, the leader in business user applications that generate value from unstructured data, today announced enhancements to Attensity Cloud, designed to allow organizations to monitor a wide variety of social media and include social media in their Attensity Analyze for VOC implementations. Powered by Radian6, the social media monitoring platform for marketing, communications and customer support professionals, Attensity Cloud enables real-time active monitoring of social media to identify trends, influencers and sentiment.
Attensity Cloud provides customer experience organizations with a highly effective application for monitoring “buzz” on the web, so they can improve service quality and brand offerings. It provides a valuable listening post for Attensity Analyze for VOC to provide a complete, detailed 360-degree view of the customer across all conversations – in social media, surveys, CRM systems, emails, and web communities.
This new release includes:
- Google Sidewiki Monitoring Support. Google Sidewiki is a browser sidebar that lets you contribute and read information alongside any web page. Now, you can track these sidewiki comments for any targeted page and add those to your analysis stream. For example, you might ask customers to collaboratively comment on a new product release or new initiative, and then mine those comments for deeper insights into their concerns and suggestions.
- Portuguese Language Support. Now, you can search exclusively for Portuguese keywords, or include Portuguese results in your overall searches. And as always, it's easy to filter to include or exclude specific languages using the language filters for each topic profile. For deeper analysis, Attensity offers machine translation enabling these results, as well as results in a host of other languages such as Spanish, French, and German, to be analyzed for sentiment, intent-to-purchase, intent-to-leave, and other leading business indicators, through Attensity Analyze for VOC.
- Dashboard sharing. This provides the ability to copy and move a complete dashboard to another user in your domain so that you can share monitoring dashboards that you have created with other members of your team, senior executives, and others.
When coupled with Attensity Respond, Attensity Cloud provides a comprehensive system to enable companies to listen and respond to customer communications more effectively — whether those communications are direct, via email channels, or indirect, via forum posts or tweets.
Attensity Respond handles all customer messages including emails, text messages, customer forum posts and tweets, and categorizes them with advanced pattern recognition technology, allowing them to be tracked. The application then auto-responds or places these messages into a queue for servicing by the social media or customer service team, enabling organizations to take control and track what is often an ad-hoc operation today.
Going Beyond Keyword Analysis
By combining Attensity’s deep semantic analysis, including Exhaustive Extraction™, with the Attensity Cloud solution, organizations can extend keyword analysis to actionable insights on issues found in social media:
Finds “intent to buy” information
For example, “If only the cup holders were bigger, I would buy it.” The solution recognizes the connotations of the sentence and provides organizations with information of a customer’s intentions.
Provides early warning of issues and deeper understanding
The solution can recognize a large number of people tweeting and emailing about cup holders and then understand what the issues are. For example, are the cup holders breaking? Are they too small? Do customers want more cup holders? The solution can find these answers within online customer conversations, and enable controlled response to cries for help from a company’s customer service or social media team.
Enables deep sentiment analysis
The solution can recognize the subtle differences in language. For example, “I am happy” or “I am not happy” and “I am very unhappy” or “I would be happy if…” It can also rate sentiment on a clause-by-clause basis. For example, “I loved the seats, but hated the cup holders.”
Pricing and Availability
This new version of Attensity Cloud is immediately available. Entry level pricing starts between $500 and $1,200 USD per month. Please contact Attensity for more information on how to integrate Attensity’s solutions into data warehousing, E-Service and business intelligence systems.
About Attensity Group
Attensity Group provides software applications based on Web 3.0 semantic technologies to find, understand, and use information trapped in unstructured text to drive critical decision-making. The comprehensive suite of applications addresses collective intelligence in social media and forums; the voice of the customer in surveys and emails; customer response management; e-services; research and discovery; risk and compliance; and intelligence analysis. With more than 500 installations worldwide, Attensity Group’s award-winning software is used by large government agencies and such innovative enterprises as Airbus, Charles Schwab, Bosch, JetBlue, Nokia Siemens Networks, Royal Bank of Canada, Travelocity and Vodafone. Organizations are better able to track trends, identify patterns, detect anomalies, reduce threats, and seize opportunities to improve customer satisfaction and retention. The Service & Support Professionals Association (SSPA) has honored Attensity Group with its 2009 Recognized Innovator Award. Attensity Group operates in the EMEA region as Empolis. More information is at http://www.attensity.com/en/Company/Blog/index.php, http://twitter.com/attensity and http://www.facebook.com/attensity.
©2009 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.