Attensity Solutions for the Media and Publishing Industry
Streamline content creation, drive digital content revenues and enable automatic multi-lingual content to more quickly serve all geographies
Crystal-ball gazing is an uncertain business but nothing is going by the book these days in the media and publishing industry. Electronic media has conquered publishing, eroding entrenched ways of doing business, and at the same time, delivering new and lucrative digital content markets. No longer can you adhere to horizontal and format specific publishing models – across all interests and markets- but you need to work with the Internet’s driving force that’s turning 21st-century publishing enterprises to be more like what professional publishing has always been: highly vertical and format agnostic. From increasing e-book popularity to growing sales of books in electronic form to public libraries; to more self-publishing efforts by major authors or the digital distribution and sales of customized books, enabled by the Internet and print-on-demand, your publishing universe is undergoing profound changes. You are now increasingly direct selling to consumers from your Web sites, e.g. digital downloads, that are “read and listen” bundles of e-books and digital audio resulting in new pricing models and revenue streams.
Media and publishing companies are busy continuously and vigilantly adapting their business models and processes to the lighting speed advances in enabling technologies and consumer demands. Publishing is taking a page from the technology sector by becoming more flexible and agile to respond to an increasingly more fragmented customer base’s evolving content- and format wants. You are in the process of deploying state-of-the-art technologies to best utilize and repurpose your most valuable asset – CONTENT. At the same time, you are moving toward a continuous publishing model, harnessing print-on-demand and using XML workflows, which makes it easy and inexpensive to put content into other print and electronic formats. Publishers will push harder to publicize books through the Internet channels as print and broadcast media continue to lose audience to the Web. New opportunities to distribute and monetize content in traditional and new formats are your bounty.
And much like content can now be published at click of a mouse on a worldwide basis your consumers too are publishing their views, opinions and recommendations to a global audience of millions via blogs and web forums within seconds. As a result, the line between publisher and consumer is getting increasingly blurry and it’s your awesome chance to successfully leverage technology to better service these emerging digital content markets by gaining clarity and intimate understanding of your customers evolving requirements and preferences.
Attensity: Transforming digital change into profits
Since your industry is literally co-written by your consumers, we help you listen to your customers’ unfiltered sentiments and unstructured verbatims voiced via these multichannels:
- Your website where you invite your customers to download content or to email, comment and make suggestions
- Millions of blogs, e.g. where prolific influencers are competing with their written narrative and videos
- Point-of-sales systems in your retail outlets
- Online book clubs and reviews
- News stories and releases
- Your contact center, e.g. call center notes
Attensity´s intelligent applications like - Attensity Content Management assures the highest level of modularization and efficient reuse and publishing of all content, reducing content creation- and management costs through measurably improved business processes. No matter what language of your global markets you are serving, Attensity Content Management significantly automates complex publishing processes.
Analyze for VOC - captures this wealth of unstructured customer insight, analyzes it and delivers actionable insights in form of management reports that allow you to drill down to the store level to see what works and what calls for immediate action.
Attensity Cloud analyzes the market buzz around your products found in web community and discussion forums, online product review and countless social media sites. Discover trends before the results catch you unprepared.
Attensity Respond can help you automate up to 100% of your inbound and outbound customer communications in your contact center. You are now able to efficiently and effectively provide personable answers to the growing number of emails, comments and suggestions that you’re actively soliciting from your customers on your website or in your stores.
At the same time, improve customer service and multichannel sales by empowering those customers who prefer to self-serve. Attensity Service makes sure that your agents and customers tap up-to-date product information, delivering operational efficiency and better customer service through continuously updated knowledge bases and easy-to-use service portals.
Attensity Discover enables your employees and your customers to search, analyze and ask questions of your content. News and other content is automatically aggregated and pushed to users based on their personalized profiles, information is also accessible for research related to risk, compliance and other corporate issues.
Going forward: Embrace change. Repurpose your content to meet the needs of a more segmented customer base while delivering newly packaged content on-demand or in print. Co-write your company’s success with your customers. Turn today’s internet-driven publishing opportunities to your and your customers’ advantage. Attensity applications help you keep your ears and eyes on your core customers while enabling you to successfully deliver distinct and timely content-driven products. Net result: Increased customer loyalty and retention.
