Monitor, Analyze, and Respond to Social Media
Attensity360 (formerly Biz360 Community) continuously monitors and analyzes social media conversations and their impact on businesses. Attensity360 is delivered via a web-based application which includes a comprehensive set of user tools, reports and metrics that help companies track and analyze:
- The ongoing relevant conversations affecting their businesses
- Influential opinion leaders and sources
- The impact of conversation topics
- Topic trends
Attensity360 delivers timely, relevant information to your business without making you wade through heaps of irrelevant data. You save time, money and get the actionable insights you need to impact your business.
- Topic monitoring
- Tone and sentiment ratings
- Magnitude measurement: share of conversation, topic coverage, reach, impact and velocity
- Topic trending
- Competitive monitoring
- Topic/issue discovery
- Source identification
- Verbatim level summary and access
- Topic tagging
- Workflow and engagement
- Alerting tools
Benefits
Attensity360 delivers the insights that can help you make faster and better decisions and improve your business in significant ways:
- Eliminate time and effort to gather and process vital information
- Leverage insights for strategic planning and program development
- Surface emerging and hot issues that require immediate response
- Identify opinion leaders and social influencers for marketing outreach
- Stay ahead of competition by understanding the coverage around their products and services
- Use real and timely consumer feedback to develop better products and services
- Participate in the conversation with recommendations for outreach tactics
- Diagnose problems and issues early on that can affect your company reputation or product demand
- Gauge effectiveness of marketing programs in reaching and influencing key target audiences
- Reduce the cost and dependency on less effective market research
- Augment or validate your current primary research findings
- Understand how social media is impacting your coverage and standing in mainstream media
Extend Your Solution
By combining Attensity360 with Attensity’s flagship Analyze for Voice of the Customer (VoC), you can take advantage of Attensity’s deep text analysis capabilities to analyze not only social media information, but also structured and unstructured information from internal sources, including email, Customer Relationship Management (CRM) databases and surveys for a 360-degree view of customer issues, opinions, ideas and requirements.
Attensity360 can also interface with Attensity Respond to provide a comprehensive call center solution for routing, managing, and responding to customer conversations across all channels - social media, email, and fax.
Attensity360: A Powerful, Extensible Listening Post for Your Organization.
