Press Release

Attensity™ Selected as Finalist for Red Herring 100 North America 2007

Award to Recognize 100 'Most Promising' Companies Driving the Future of Technology

PALO ALTO, Calif., April 11, 2007 - Attensity™, the leader in text analytics software for business intelligence, today announce Red Herring has nominated the company as a finalist for the Red Herring 100 Award, a selection of the private companies based in North America playing a leading role in innovation and technology.

The Red Herring editorial board surveyed the entrepreneurial scene throughout North America and identified the top 200 out of more than 800 closely evaluated companies leading the next wave of innovation.

"We can see the exciting evolution of the technology sector reflected in the quality and variety of exceptional companies that we had to choose from in putting our list together," said Joel Dreyfuss, editor-in-chief of Red Herring. "It was tough to choose just 200 finalists from such a large list of excellent contenders, and we are very happy with the qualities of the companies we selected as finalists."

Red Herring's nomination quickly follows two major product announcements from Attensity: the flagship text analytics suite Attensity 4 and Attensity LEADS, the Law Enforcement Analyst Desktop Solution. Major manufacturers, airlines and insurance firms as well as government intelligence and law enforcement agencies are among those customers using Attensity's patented technology to enable agents, analysts and executives to uncover critical facts and relationships recorded in freeform text.

"We're honored Red Herring's editors consider us one of the top 200 private technology companies in the United States," Craig Norris, Attensity's CEO, said. "This nomination further validates the choice made by dozens of government and enterprise organizations to employ Attensity's text analytics solution to extract facts from and conduct analysis on their unstructured data."

The winning 100 companies will be announced at the Red Herring Spring event in Monterey, California, on May 1-3. The CEOs of the winners will present their innovative ideas and technologies to an audience of leading entrepreneurs, financiers and corporate strategists at the event. This year's event marks the 10th anniversary of the Red Herring 100 Awards.

About Red Herring
Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

About Attensity™
Attensity's text analytics software rapidly and accurately transforms unstructured data into valuable, actionable information. Using Attensity's text analytics suite, global enterprises and government agencies automatically extract all the facts from freeform text, integrate these facts with structured data and leverage the fused data set to make decisions. The company's patented Exhaustive Extraction™ technology enables investigators, analysts, managers and executives to speed detection and response to critical events and issues related to intelligence analysis, insurance claims analytics, service and warranty analysis, customer care, anti-money laundering and fraud detection. Attensity teams with Business Objects, IBM and Teradata to offer comprehensive solutions integrated with data warehousing and business intelligence systems. For four consecutive years, Attensity has been named one of KMWorld's "Companies That Matter." The company is headquartered in Palo Alto, Calif. with a technology center in Salt Lake City, Utah. More information is at http://www.attensity.com.