Press Release

Attensity™ Named 2007 Red Herring 100 Award Winner

Text Analytics Pioneer Recognized as One of the 100 "Most Promising" Companies Driving the Future of Technology

PALO ALTO, Calif., May 2, 2007 - Attensity™, the leader in text analytics software for business intelligence, today announced that Red Herring has distinguished the company as a 2007 Red Herring 100 Award winner, an honor for outstanding achievements given to the top 100 private technology companies based in North America.

"We're extremely proud to be highlighted by Red Herring as one of the leading private companies in the technology industry," stated Craig Norris, Attensity's CEO. "We strive to enable government agencies and large enterprises to make the best possible business decisions by analyzing their unstructured data using our text analytics solution. This award affirms we're achieving our goals."

Red Herring's editorial staff rigorously evaluated more than 800 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development. The company's annual lists of top private companies are an important part of its tradition of identifying new and innovative technology companies and entrepreneurs.

"Having received more than 800 submissions, it is clear that we are witnessing an outburst of creativity," says Joel Dreyfuss, Editor-in-Chief of Red Herring. "With venture capital flowing again, it's exciting to see technology innovators and business investors collaborate to create disruptive technologies. The Red Herring 100 North America companies are impressive up-and-comers, and definitely ones to watch."

This esteemed award dovetails two major product announcements from Attensity. The company recently launched its comprehensive text analytics suite, Attensity 4, as well as Attensity LEADS (Law Enforcement Analyst Desktop Solution). Major manufacturers, airlines and insurance firms as well as government intelligence and law enforcement agencies are among those customers using Attensity's patented technology to enable agents, analysts and executives to uncover critical facts and relationships recorded in freeform text.

The winning 100 companies were announced today at the Red Herring Spring Conference in Monterey, California. CEOs of the winning companies were on-hand to share their successes and insights with a top-tier audience of leading entrepreneurs, financiers and corporate strategists at the event. This year's event marks the 10th anniversary of the Red Herring 100 Awards.

About Red Herring
Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

About Attensity™
Attensity's text analytics software rapidly and accurately transforms unstructured data into valuable, actionable information. Using Attensity's text analytics suite, global enterprises and government agencies automatically extract all the facts from freeform text, integrate these facts with structured data and leverage the fused data set to make decisions. The company's patented Exhaustive Extraction™ technology enables investigators, analysts, managers and executives to speed detection and response to critical events and issues related to intelligence analysis, insurance claims analytics, service and warranty analysis, customer care, anti-money laundering and fraud detection. Attensity teams with Business Objects, IBM and Teradata to offer comprehensive solutions integrated with data warehousing and business intelligence systems. For four consecutive years, Attensity has been named one of KMWorld's "Companies That Matter." The company is headquartered in Palo Alto, Calif. with a technology center in Salt Lake City, Utah. More information is at http://www.attensity.com.