Press Release

Text Analytics Pioneer, Attensity, a Finalist in 2008 American Business Awards^SM

Attensity's Voice of the Customer Solution Named a Finalist in the Best New Product or Service - Computer Software Category for the Stevie® Awards

PALO ALTO, Calif., May 20, 2008 - Attensity™, the leader in text analytics software for First Person Intelligence™, was recently named a Finalist for The 2008 American Business Awards, nicknamed "The Stevies." Attensity's Voice of the Customer Solution (VoC) is a finalist in the Best New Product or Service – Computer Software category.

Hailed as "the business world's own Oscars" (New York Post , April 27, 2005), The American Business Awards are the only national, all-encompassing awards program honoring great performances in business.

Over 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories. Stevie Award winners will be announced during the annual gala on Thursday, June 12, at the Marriott Marquis Hotel in New York City. More than 600 executives from across the U.S.A. are expected to attend. The ceremonies will be broadcast on radio nationwide by the Business TalkRadio Network and hosted by Liz Claman of FOX Business Network.

"We are extremely honored that Attensity's VoC solution has been named a finalist for this year's Stevie Awards," said Craig Norris, Attensity's chief executive officer. "Recognition by The American Business Awards' is a testament not only to our innovation, but also to our passionate belief in the value and importance of solutions that allow companies to analyze customer feedback to understand sentiment and issues around brand, products, services, features and new product ideas, in order to drive better business decisions."

Attensity's VoC solution takes unstructured data from various sources and transforms it into structured, actionable First Person Intelligence. Valuable customer feedback lies within freeform text in emails, blogs, web forums, surveys, customer service notes, etc. Attensity's VoC solution allows enterprises to analyze and act on this unstructured data. Attensity VoC employs the company's patented Exhaustive Extraction™ technology that automatically identifies facts, opinions, requests, trends, and trouble spots in customer feedback data. Results provide analysts and managers deeper insights into customer satisfaction, sentiment and loyalty, and Attensity's technology allows them to act in a near real-time manner. Attensity's VoC is in use by market leaders in a wide range of industries, such as Travelocity®, Whirlpool® and Medicare.

"ABA entries grew more than 30% this year, so being named a Finalist is more of an accomplishment than ever before," said Michael Gallagher, founder and president of The Stevie Awards. "It means that independent business executives have agreed that the nominee is worthy of national recognition. We congratulate all of the Finalists on their achievement and wish them well in the competition."

Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com/aba.

About Attensity™

Attensity provides the definitive Voice of the Customer platform built on its text analytics software technology for transforming unstructured customer feedback into actionable First Person Intelligence™. Attensity's First Person Intelligence is the backbone of the company's flagship offering to the enterprise as well as the law enforcement and intelligence communities for increasing customer satisfaction and improving homeland security. The company's multi-patented technology mines the freeform text in communication channels such as emails, surveys, blogs, web forums, case files, and call center notes. Attensity's hosted and installed solutions provide insight into customer sentiment, product issues, and coded clues that enable customer relationship executives and law enforcement analysts to speed detection and meaningful response to critical events and competitive challenges. Founded in 2000, the company is headquartered in Palo Alto, Calif., with a technology center in Salt Lake City, Utah. Attensity is a recipient of the Red Herring 100, an award reserved for top private technology companies. More information is at http://www.attensity.com.

About The Stevie Awards

Hailed as "the business world's own Oscars," Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

Global Sponsor of the 2008 Stevie Awards is Dow Jones. Supporting sponsors of The 2008 American Business Awards include FIS Softpro, High Performance Technologies Inc., John Hancock, RCN Corporation, Richardson, and Ultimate Software. Media sponsors include the Business TalkRadio Network, CRM Advocate, and Human Resource Executive.

©2008 Attensity Corporation. Attensity, First Person Intelligence and Exhaustive Extraction are trademarks of Attensity Corporation in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.