Press Release

Attensity 'Market Voice' Software Solution Enables Analysis of the 'Blogosphere'

Innovative New Solution Provides Automatic Analysis of Online Customer Discussions in Blogs, Web Forums and Reviews; Seamlessly Integrates with Attensity's Analysis of Internal Data in Service Notes, Emails and Surveys to Provide Comprehensive First Person Intelligence™

PALO ALTO, Calif., June 2, 2008 - Attensity™, the leader in text analytics software for First Person Intelligence™, today announced Attensity 'Market Voice,' a new solution enabling users to track, analyze and act on customer conversations in blogs, Web forums, product review comments, and other forms of online customer exchanges.

As an integral part of Attensity's successful 'Voice of the Customer' (VoC) application, Market Voice automatically "harvests" online customer feedback – feeding data directly into Attensity's patented Exhaustive Extraction™ engines for analysis of sentiment, identification of the root cause of issues and for early warning on emerging issues and opportunities. The solution also includes pre-built output including analysis reports and dashboards. The solution is now available and will be demonstrated at the Text Analytics Summit taking place in Boston, MA June 16-17, 2008.

"Attensity Market Voice is the perfect conduit for companies looking to garner comprehensive intelligence about what real, passionate customers are saying about them in the blogosphere, Web forums and other online discussion groups," said Craig Norris, chief executive officer of Attensity. "The ability to engage customers on their terms and rapidly analyze what they are saying is fast becoming essential for companies that want to fully understand customer opinions, needs and desires, as well as mitigate issues – before they become expensive and widely publicized service problems."

Companies that deploy the Attensity Market Voice solution have the ability to aggregate and analyze invaluable customer sentiment on the Web, as well as identify and curb potential issues with new product introductions or marketing messages. With the Attensity solution users can combine real-time online feedback with feedback residing in company service and call center notes, emails, and survey responses for a truly comprehensive solution. By analyzing both customer conversations online and direct feedback from customers, users can validate issues discussed on the Web with direct customer complaints, informing companies if select few customers are disgruntled and blogging accordingly, or if there is an overarching trend. Companies can also identify emerging issues being discussed online to anticipate potential increases in inbound complaints and service resource utilization.

For example, an industry-leading mobile phone manufacturer uses Attensity Market Voice to keep a sharp eye on customer sentiment and any potential issues with products they release into the market. As new product introductions in the cell phone industry are frequent and expensive and cell phones are some of the most-talked about consumer electronic products on the Web, the company is committed to listening to, understanding, and acting on feedback about products in order to identify issues early, improve quality and increase customer satisfaction with each new product.

PriceWaterhouseCoopers, in a January 2008 report titled "How Consumer Conversation Will Transform Business: Achieving Operational Excellence Series," reported that there are approximately 75 to 100 million blogs and 10 to 20 million Internet discussion boards and forums in the English language. According to the study, "Consumers use online media to discuss what, when, and how they buy and they – not marketers, but consumers – lead the communications." This overwhelming volume of naturally expressed content – data that is unstructured – presents both incredible challenges and opportunities for companies today. With the first person intelligence available to users of Attensity Market Voice companies can access and analyze this information, changing it from an ignored opportunity to powerful data that can help companies make business-critical decisions.

As an example of its capabilities, Attensity analyzed data from popular community forums such as my3cents.com™, epinions.comSM and consumeraffairs.com to extrapolate online sentiment about individual banks and experiences with financial services companies. Attensity Market Voice was able to mine invaluable information nuggets such as the top five reasons customers closed their accounts, with poor customer service and excessive fees topping the list. From this, users can drill down to garner more specific knowledge about why customers felt customer service was unsatisfactory, and which specific banks/institutions were guilty of what percentage of each grievance.

"Social media has transformed how customers talk to the companies they purchase from, and it is dividing the marketplace into corporate leaders that listen and respond and laggards that ignore the conversation," said Denise Shiffman, widely respected marketing strategist and award-winning author of "The Age of Engage." "Companies that choose not to monitor, analyze and interact with the blogosphere are ignoring vital, near real-time information that will help them better serve their customers. Attensity Market Voice and similar text analytics applications give companies exactly the information they need to make essential business and marketing decisions, as well as the ability to interact with customers on a personal level."

Now available, the Attensity Market Voice solution has been deployed by customers since the beginning of the year in beta mode. Attensity will demonstrate its latest solutions at the Fourth Annual Text Analytics Summit in Boston, June 16-17, 2008, where the company's founder and CTO, Dr. David Bean, will join a technology panel discussion in addition to offering a solo presentation on the topic.

About Attensity™

Attensity provides the definitive Voice of the Customer platform built on its text analytics software technology for transforming unstructured customer feedback into actionable First Person Intelligence™. Attensity's First Person Intelligence is the backbone of the company's flagship offering to the enterprise as well as the law enforcement and intelligence communities for increasing customer satisfaction and improving homeland security. The company's multi-patented technology mines the freeform text in communication channels such as emails, surveys, blogs, web forums, case files, and call center notes. Attensity's hosted and installed solutions provide insight into customer sentiment, product issues, and coded clues that enable customer relationship executives and law enforcement analysts to speed detection and meaningful response to critical events and competitive challenges. Founded in 2000, the company is headquartered in Palo Alto, Calif., with a technology center in Salt Lake City, Utah. Attensity is a recipient of the Red Herring 100, an award reserved for top private technology companies. More information is at http://www.attensity.com.

©2008 Attensity Corporation. Attensity, Exhaustive Extraction and First Person Intelligence are trademarks of Attensity Corporation in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. All rights reserved.