Press Release

Text Analytics Pioneer, Attensity, Wins 2008 American Business Award^SM

Attensity's Voice of the Customer Solution Presented with the 2008 Stevie® Award for Best New Product or Service – Computer Software

PALO ALTO, Calif., June 19, 2008 - Attensity™, the leader in text analytics software for First Person Intelligence™, won a Stevie Award in The 2008 American Business Awards. In winning the Stevie, Attensity's Voice of the Customer (VoC) solution beat out more than 40 other finalists in the category of Best New Product or Service – Computer Software, including industry heavyweights such as Adobe Systems Incorporated, Microsoft Corporation and Salesforce.com.

"We are extremely proud that Attensity's VoC solution is a 2008 Stevie Award winner," said Craig Norris, Attensity's chief executive officer. "We believe this award represents Attensity's dedication to providing clients with valuable insight into customer feedback and sentiment, as well as the actionable information necessary to make critical business decisions. The American Business Awards honor only the best and we are truly happy to be among this year's winners."

Members of the Awards' board of distinguished judges and advisors and their staffs selected Stevie winners from among the finalists. Finalists were chosen by business professionals nationwide during preliminary judging in April and May.

Valuable customer feedback lies within freeform text in emails, blogs, web forums, surveys, customer service notes, etc. Attensity's VoC solution transforms unstructured data from these various sources into structured, actionable First Person Intelligence. Attensity VoC is powered by the company's patented Exhaustive Extraction™ technology that automatically identifies facts, opinions, requests, trends, and trouble spots in customer feedback data. Results provide analysts and managers deeper insights into customer satisfaction, sentiment and loyalty, enabling them to act in a near real-time manner. Attensity's VoC is in use by market leaders in a wide range of industries, such as Travelocity®, Whirlpool®, The Charles Schwab Corporation, and Medicare.

Details about The American Business Awards and the list of finalists in all categories are available at www.stevieawards.com/aba.

About Attensity™

Attensity provides the definitive Voice of the Customer platform built on its text analytics software technology for transforming unstructured customer feedback into actionable First Person Intelligence™. Attensity's First Person Intelligence is the backbone of the company's flagship offering to the enterprise as well as the law enforcement and intelligence communities for increasing customer satisfaction and improving homeland security. The company's multi-patented technology mines the freeform text in communication channels such as emails, surveys, blogs, web forums, case files, and call center notes. Attensity's hosted and installed solutions provide insight into customer sentiment, product issues, and coded clues that enable customer relationship executives and law enforcement analysts to speed detection and meaningful response to critical events and competitive challenges. Founded in 2000, the company is headquartered in Palo Alto, Calif., with a technology center in Salt Lake City, Utah. Attensity is a recipient of the Red Herring 100, an award reserved for top private technology companies. More information is at http://www.attensity.com.

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in business worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

©2008 Attensity Corporation. Attensity, First Person Intelligence and Exhaustive Extraction are trademarks of Attensity Corporation in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.