Press Release

Attensity™ Text Analytics Suite Highlighted as a Trend-Setter by KMWorld Magazine

Company Achieves Trend-Setter Designation for Fourth Successive Year

PALO ALTO, Calif. – August 22, 2007 - Attensity™, the innovator in Text Analytics software solutions, today announced that Attensity's Text Analytics Suite has been identified as one of KMWorld Magazine's Trend-Setting products for 2007. Attensity has been selected to this prestigious list for four consecutive years. KMWorld's list of Trend-Setters appears in the September 2007 issue of the print magazine, as well as online at http://www.kmworld.com.

Hugh McKellar, KMWorld editor in chief, said, "More than 650 individual products were considered by our team of editors, analysts, integrators and users. Each and every company whose products were chosen for this year's list of Trend-Setting Products is being acknowledged for its willingness to listen and serve its customers in useful and innovative ways."

For each of the past five years, the KMWorld editorial staff has hand-selected the top products from hundreds of offerings by the leading vendors in the industry. This year, Attensity's Text Analytics Suite was chosen for its laudable focus on addressing customer needs and continual product improvement for customer benefit.

"Our inimitable track record with KMWorld's Trend-Setter award reflects our commitment and success with delivering invaluable technology solutions to our multifaceted customer base," stated Craig Norris, Attensity's chief executive officer. "Government agencies and Global 2000 enterprises rely on our unique, tailored solutions to garner comprehensive and actionable knowledge of business and security issues. Our text analytics software applications are being recognized by a growing number of household-name organizations as not only helpful, but essential for the analysis of unstructured data like customer feedback."

Attensity's distinctive approach to text analytics grasps the context and factual causalities contained in freeform text – everything from e-mails, blogs, field reports, customer surveys, cables, Internet news feeds, service records, warranty claims and a long list of other documents that, in the past, have been difficult to analyze due to inadequate technology. Attensity's Text Analytics Suite, with its patented Exhaustive Extraction™ engine, automatically and rapidly extracts who did what, when, where and under what conditions, and fuses that data intelligently with tabular data in relational databases. This process enables users to view all of their data from both structured and unstructured sources, affording them more comprehensive and actionable information for analysis and decision-making.

In previous years, Attensity was honored by KMWorld as a Trend-Setter for Text Analytics in 2006, Attensity Workstation in 2005, and Attensity Server in 2004. Past Trend-Setters are viewable in archived issues online at http://www.kmworld.com/Archives/.

About KMWorld
The leading information provider serving the knowledge management systems market, KMWorld covers the latest in Content, Document and Knowledge Management and informs more than 50,000 subscribers about the components and processes and subsequent success stories that together offer solutions for improving business performance.

About Attensity™
Attensity's text analytics software rapidly and accurately transforms unstructured data into valuable, actionable information. Global enterprises and government agencies automatically extract all the facts from freeform text, integrate these facts with structured data and leverage the fused data set to make decisions using Attensity's text analytics suite. The company's patented Exhaustive Extraction™ technology enables investigators, analysts, managers and executives to speed detection and response to critical events and issues related to intelligence analysis, insurance claims analytics, service and warranty analysis, customer care, anti-money laundering and fraud detection. Attensity teams with HP, IBM and Teradata to offer comprehensive solutions integrated with data warehousing and business intelligence systems. Attensity is a 2007 winner of the Red Herring 100 North America award, an honor reserved for top private technology companies. The company is headquartered in Palo Alto, Calif. with a technology center in Salt Lake City, Utah. More information is at http://www.attensity.com.