Press Release

Attensity Introduces Industry's First Vertically Tailored Application Suite that Enables Organizations to Leverage Unstructured Data to Solve Specific Business Problems

New Suite Delivers Unprecedented Collaborative Investigation Capabilities; Allows Organizations to Quickly Extract, Discover and Act on Crucial Information from Structured Data and Unstructured Content

Palo Alto, Calif. - October 11, 2004 -- Attensity, the innovator in unstructured data applications, today announced general availability of Attensity Application Suite, a powerful new software solution designed to help organizations leverage all of their data in order to speed response to critical issues or events that, in the past, would have gone undetected and unresolved. The Attensity Application Suite is the most tailored solution available for organizations in the automotive, durable goods, technology, hospitality, government intelligence, law enforcement and defense industries. The suite includes robust new versions of Attensity's core technology and gives organizations access to a unique line of business applications, including Attensity Customer Care, Attensity Risk Management, Attensity Warranty, Attensity Government Intelligence, Attensity Government Law Enforcement and Attensity Government Logistics.

"Organizations across a wide range of industries are starting to grasp the advantage of incorporating unstructured content into their decision-making processes. However, this unstructured data needs to be presented in a manner that is customized to particular solution areas and industries so that organizations have everything they need to quickly act on their findings," said Craig Norris, CEO of Attensity. "As the first company to develop an application suite that not only maps to specific problem areas in targeted industries, but also facilitates seamless collaboration across teams and multiple locations, we have really distanced ourselves from the competition."

According to Hadley Reynolds, vice president and research director at Delphi Group, "We see a rush among content-oriented software suppliers toward marketing solutions targeted to vertical industries. The direction is refreshing, but the promise of specific business value from broadly horizontal platforms often falls short of the mark. It's refreshing to see a young firm like Attensity ground their business on the discipline and competence needed to craft highly focused business applications in a framework of information intelligence."

Dealing with Unstructured Data
Currently, almost 80 percent of information at any organization resides in the text of e-mails, field reports, customer surveys, service records, warranty claims, news feeds and a long list of other documents. This rich, "unstructured" data can give businesses and government agencies the most timely and accurate picture of what is going on throughout their organizations, but it has been almost impossible to analyze to date due to inadequate technology. With Attensity Application Suite, organizations are empowered to tap into the vital information contained within this unstructured content and fuse it with existing structured data. By leveraging all of their information, organizations can make informed decisions faster and speed response to critical issues or events.

Targeted Solutions for Specific Industries
With the release of Attensity Application Suite, Attensity has further distinguished itself as the only company offering highly tailored applications for specific industries. The new Attensity Application Suite includes comprehensive Attensity Knowledge Libraries, which provide a knowledge base to categorize and normalize data for vertical markets. This allows companies to quickly assemble structured information in the way their businesses are already organized, expediting implementation and expanding the product's overall usability. Currently, Attensity Application Suite gives customers the option to select Attensity Knowledge Libraries in the areas of automotive, durable goods, technology, hospitality, government intelligence, law enforcement and defense.

In addition, customers can select applications that allow them to focus on specific business areas, such as customer care and warranty. The full line of business applications currently includes Attensity Customer Care, Attensity Risk Management, Attensity Warranty, Attensity Government Intelligence, Attensity Government Law Enforcement and Attensity Government Logistics.

Unparalleled Discovery and Collaborative Investigation Capabilities
Attensity Application Suite also includes Attensity Discover (formerly known as Attensity PowerDrill), the industry's most advanced information investigation and discovery technology. Attensity Discover helps organizations uncover important patterns and relationships in text-based information and then view it in context with structured data. This enables them to quickly discover important and previously undetectable patterns and trends, such as quality problems, customer preferences or, in the case of government agencies, terrorist threats.

Attensity Discover is also the first tool that actually enables users to collaborate during the investigation and discovery process. With Attensity Discover's enterprise network architecture, users can easily share their work with other users, while making certain that only authorized users have access to specific datasets. In addition, datasets can be stored in a centralized database instead of on individual user desktops. This flexibility allows organizations to streamline and expedite investigation and discovery processes, and makes Attensity Discover ideal for organizations with users in multiple locations.

Moreover, Attensity Discover is the only solution available that can be used both to discover information explicitly in datasets and to find derived information that is not explicitly in datasets. In addition, it easily executes exhaustive data extractions on even the largest volumes of unstructured content. Attensity has already secured five patents on Attensity Discover's underlying technology, with 20 more pending.

New Highly Secure, Easy-to-Use Attensity Server
At the heart of Attensity Application Suite is Attensity Server (formerly known as Attensity Relational Extraction Server). Attensity Server is the fastest, most accurate solution for extracting relational facts, entities and events that describe the "who, what, when, where and why" contained in text-based information. Attensity Server rapidly extracts information in free-form text and organizes it into structured output for analytic applications and data warehouses. It generates analysis-ready datasets from free-form text sources up to 20,000 times faster than prior processes, with up to 95 percent accuracy.

Attensity Server offers a number of improvements over Attensity Relational Extraction Server, including support for a specialized output standard to support ad-hoc query and data exploration. Attensity Server also supports X.509-based certificate authentication for LDAP integration, which simplifies user administration and delivers greater consistency in security compliance. In addition, Attensity Server features more intelligent handling of "noisy" text and delimited list management. Moreover, Attensity Server now integrates easily with Extract, Transform and Load (ETL) tools, allowing users to extract from a much broader set of data sources, and schedule complex data migration workflows.

For government organizations, Attensity Server also features enhanced entity recognition and extraction capabilities, including comprehensive support for ten new entity categories, as well as improved heuristics for resolving ambiguous entities. The new entity categories, which extend Attensity Server's previous support for names, organizations and geographic locations, elevate analyst productivity and enable them to perform better investigative research. As a result, Attensity Server delivers improved recall and precision metrics, which measure the match rate and corresponding accuracy of the entities extracted from the text sources.

Attensity Server also features improved multiple task handling, which enables more efficient management of large data volumes.

Pricing and Availability
Attensity Application Suite is available immediately. It can be purchased directly from Attensity, with entry-level pricing starting at $50,000 USD. For government customers, please review the GSA schedule.

About Attensity
Attensity Corporation is the innovator in unstructured data applications for commercial enterprises and government agencies. Attensity's solutions are the first to fuse structured and unstructured data, enabling organizations to perform analytics that speed response to critical events and issues that, until now, have been difficult to detect and resolve. For more information, please visit www.attensity.com.