Real-Time Social Media Data Feed for the Enterprise
Enterprise organizations recognize that today’s social customers are actively talking about their products and services on millions of sites across the social web. Buried in these conversations are valuable insights that can have a significant impact on their business.
The Attensity Pipeline collects data from more than 150 million social media and online sources including the full Twitter Firehose, public Facebook and Google Plus posts, YouTube, Reddit, blogs, forums, and video and review sites. It uses the full power of Attensity’s patented semantic engines to transform the chaos of social chatter into actionable information for the enterprise. This backend component enables both deep analytics, and routing and response to be performed against the universe of social media conversations in seconds, as they happen.
Unlike other social data feeds, the Attensity Pipeline goes beyond mere data sifting to code every useful entity, relationship, event, and category in a document, and makes the data immediately actionable for business users.
Key capabilities of the Attensity Pipeline include:
- Filtering to eliminate irrelevant results and spam
- Automatic identification, extraction, and tagging of the key sentiments, people, places, products, companies, events and relationships found in the data using Attensity’s patented natural language processing engines
- Additional data augmentation, including geographics, demographics, and influencer metrics.
The Attensity Pipeline normalizes all data into a common JSON format to make consuming the data much simpler, allowing the Pipeline to act as a single social data feed for the entire enterprise, replacing the need for multiple feeds for various point solutions in different departments. Results from the Attensity Pipeline are currently fed to Attensity Analyze, including its Attensity Command Center component for real-time social analytics, with the capability coming soon to deliver results to companion Attensity Social CRM application, Attensity Respond. These applications in turn can also feed into other business applications such as CRM, business intelligence and data warehousing systems.
For more information and a demonstration of the Attensity Pipeline, contact us today.