What is First Person Intelligence™?

According to Wikipedia first-person narrative is a literary technique in which the story is narrated by one character, who explicitly refers to him or herself in the first person, that is, using words and phrases involving "I" and "we."

The intensity of such confessional intimacy can be striking.

"First person feedback™" collected from customers in surveys and emails, communicated by customers to service reps and published when customers talk to each other online in Web forums, Blogs and via reviews is powerful information.

First Person Feedback is:

• VERY PERSONAL
• PROVIDES RICH DESCRIPTIONS
• OFTEN UNEXPECTED TOPICS
• EXPLAINS THE 'WHY'
• REVEALS OPPORTUNITIES
• EXPECTS A RESPONSE
• PROVIDES EARLY WARNING
• LIKELY AFFECTS OTHERS
• DEFINITELY AFFECTS YOUR REVENUE
• MAY BE MAJORITY OF YOUR INPUT!

First Person Intelligence extracts revelations from first person feedback and captures "signals" of intent, of value, of context. These signals comprise leading indicators of market and consumption shifts, customer expectations, desires and intentions. But you must tune in. Today there are new mechanisms for "hearing, analyzing and acting on" your customer's expectations, desires and intentions, of what constitutes value to them, and of their contexts to realize that value. Imagine having insight into expectations and signals of where customer intentions - and markets - are heading. Wouldn't that be crucial? Attensity First Person Intelligence™ unlocks a wealth of ignored opportunity.

Want to see a demonstration or read a white paper about Attensity Voice of the Customer solution?