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Attensity Named Stoel Rives Utah Innovation Award Finalist
New Awards Program Recognizes Attensity as One of Utah's Most Innovative Computer Software and Web Services Company

SALT LAKE CITY, Utah - March 20, 2003 -- Attensity Corporation, the emerging leader in Product Performance Solutions for durable goods manufacturers, today announced that it was named a Stoel Rives Utah Innovation finalist in the Computer Software and Web Services category. Attensity was one of the three finalists out of nearly two dozen companies in its category.

Stoel Rives LLP teamed up with Digital iQ Magazine and the Utah Engineering Experiment Station to recognize significant high-tech innovations and the Utah companies that created them. A panel of experts from the private sector, government and higher education evaluated the significance of each company and its products in Biotechnology, Pharmaceuticals, Chemicals, and Nutraceuticals, Medical Devices, Computer Software and Web Services, Electrical Devices, and Mechanical Devices and Advanced Materials and then honored these companies at an awards ceremony during the fourth annual Inventions to Commercialization Conference.

"We are honored to be named a finalist in the Stoel Rives Utah Innovation awards," stated Todd Wakefield, Attensity Corporation's co-founder, president and COO. "Having Attensity's technology recognized as one of the top software and IT innovations of the past year is a huge endorsement for our technology, especially since the software and IT category was one of the most competitive categories in the program."

About Attensity Corporation
Attensity Corporation provides Product Performance Solutions that enable enterprises to reduce costs and increase customer loyalty by rapidly improving the quality and performance of their products and services. Based on proprietary technology, Attensity's solutions transform qualitative experiential feedback - like customer comments and notes from warranty claims systems - into structured, relational data and integrate it with other data to deliver high-value, actionable information. This information enables organizations to take timely action to prevent key trends and events from developing into costly - even dangerous - problems. Founded in 2000, Attensity Corporation is a privately held company with dual headquarters in Salt Lake City, Utah, and Mountain View, California.