VoC Solution Presented at the Text Analytics Summit in Boston June 12-13; Automates Fact Finding From Surveys, Service Notes, Emails, Blogs and Other Unstructured Texts for Customer and Product Analytics

PALO ALTO, Calif., June 11, 2007 - Attensity™, the leader in text analytics software for business intelligence, today announced Attensity Voice of the Customer (VoC), a new software solution that enables enterprises to analyze and act on all types of feedback from customers. Attensity VoC employs the company's patented Exhaustive Extraction™ technology to automatically identify facts, opinions, requests, trends, and trouble spots from the unstructured text of survey responses, service notes, email messages, website forums, blog entries, news articles and other customer communications. Company executives will speak on the new solution at the Text Analytics Summit in Boston June 12-13.

Unlike programs that require manual tagging, sorting, classifying or other upfront effort, Attensity VoC automatically extracts valuable data from written feedback to provide analysts and managers deeper insights into customer satisfaction, sentiment and loyalty. Attensity VoC can also reveal specific product and service issues, reactions to marketing and public relations efforts, and even buying signals.

"The most valuable information a company collects is often the very data managers can't access," Craig Norris, Attensity's CEO, said. "We developed Attensity VoC to transform freeform customer feedback into structured, actionable data so companies can cut costs, boost revenues, retain customers, and seize opportunities their competitors may never hear coming."

At the Text Analytics Summit, Dr. David Bean, Attensity's founder and chief technical officer, will demonstrate the simple operation and sophisticated output of Attensity VoC in a presentation titled "Nuance in Voice of the Customer: Little Words Make All the Difference" at 11:00 a.m. EDT on Tuesday, June 12. Dr. Bean also joins the "Industry Technology Power Panel" at 9:40 a.m. EDT June 12. On Wednesday, June 13, Michelle de Haaff, Attensity's vice president of marketing, will participate in the "Industry Marketing Panel" discussion at 10:00 a.m. EDT.

Though the software is simple enough to use as a solo application, Attensity VoC also works with major business intelligence systems. The Business Objects Crystal xCelcius dashboard, for example, automatically integrates results from Attensity VoC. The solution combines structured and unstructured feedback for in-depth and actionable customer sentiment and feedback reports.

Knowledge workers such as analysts spend 35 percent of their productive time just finding information often trapped in unstructured data in the enterprise, according to a recent report from Working Council of CIOs. At the same time, some 30 million bloggers around the world will add regular posts to the blogosphere in 2007 while approximately seven million pages are added to the web every day, according to recent Gartner predictions. Attensity VoC was designed to help enterprises listen for messages that matter among all types of discussions.

Unlike statistical players, Attensity's natural language approach uniquely identifies meaning and emotion expressed by a customer. Attensity VoC includes a unique capability to understand and correctly analyze a wide range of voices that a customer typically uses in colloquial language. For example, "I am happy" is positive voice, "I would be happy if you provided me a refund" is indefinite voice and "the customer isn't happy" is negative voice. Attensity's approach automatically understands and provides analysis on text that contains these specific ways of expressing feedback.

Rather than force users to find problems themselves, Attensity VoC also features alerts, which can be easily programmed to immediately inform the appropriate personnel – such as service managers or product engineers – when new issues arise, when known issues reach a critical point, or when outliers are found in the analyzed text.

Already implemented by several major corporations, Attensity Voice of the Customer (VoC) is available now directly from Attensity as well as Teradata, IBM, Business Objects and other solution providers.

About Attensity™
Attensity's text analytics software rapidly and accurately transforms unstructured data into valuable, actionable information. Global enterprises and government agencies automatically extract all the facts from freeform text, integrate these facts with structured data and leverage the fused data set to make decisions using Attensity's text analytics suite. The company's patented Exhaustive Extraction™ technology enables investigators, analysts, managers and executives to speed detection and response to critical events and issues related to intelligence analysis, insurance claims analytics, service and warranty analysis, customer care, anti-money laundering and fraud detection. Attensity teams with Business Objects, IBM and Teradata to offer comprehensive solutions integrated with data warehousing and business intelligence systems. Attensity is a 2007 winner of the Red Herring 100 North America award, an honor reserved for top private technology companies. The company is headquartered in Palo Alto, Calif. with a technology center in Salt Lake City, Utah. More information is at http://www.attensity.com.