PALO ALTO, Calif., July 18, 2005 -- Attensity, the innovator in software applications that analyze text, has appointed Michelle de Haaff as vice president of marketing. She brings over a decade of marketing and product management experience to Attensity, having most recently held the position of vice president of marketing and product management at CoolSign Media. In her role as Attensity's vice president of marketing, de Haaff will oversee all product management, corporate and industry-specific marketing efforts.

"We're delighted to have a person of Michelle de Haaff's caliber join the Attensity team," said Craig Norris, CEO of Attensity. "Michelle is a highly qualified professional who brings with her a wealth of knowledge gleaned from building great software that exceeds customers' expectations. She has an enviable track record of marketing and corporate achievements and her experience in software, e-commerce, CRM, hospitality services, and retail manufacturing is highly applicable to Attensity's high growth markets."

Michelle de Haaff has had a highly successful career in managing marketing and branding strategies for large corporations as well as start-up companies. During her recent tenure with CoolSign Media, de Haaff developed marketing programs that more than doubled the company's revenue in just six months. Prior to CoolSign, de Haaff spent almost five years at Blue Martini Software, where she led all product management efforts on a company-wide basis and drove the development initiatives of a 60-person team. In her role as a general manager, she was responsible for the company's business-to-consumer unit and drove efforts that generated over $8 million in revenue in two successive years. Prior to Blue Martini Software, as Levi Strauss & Company's worldwide manager for e-commerce and marketing technology, de Haaff managed the direct-to-consumer CRM teams that focused on business intelligence and content management. She earlier served as a consultant with Ernst & Young, where she was a CRM practice manager with clients such as Apple Computer, Cisco Systems, Fluor Daniel Corporation, Sun Microsystems, and Xerox Corporation.

"It's exciting to join a company with such extraordinary technology, innovative products, a growing customer base, and significant market recognition," said Michelle de Haaff. "Attensity is moving rapidly from one success to another in the business intelligence space, adding new customers and partners in enterprise as well as government sectors - this is truly a critical juncture in the company's fortunes. I look forward to working with this highly talented and motivated team in achieving our business goals."

Michelle de Haaff graduated magna cum laude from New York University with a B.S. degree in management operations and marketing. She also holds an M.S. degree in integrated marketing from Northwestern University.

About Attensity
Attensity Corporation provides innovative software applications that seamlessly integrate and analyze both structured and unstructured information for commercial enterprises and government agencies. The company's solutions are the first to fuse structured and unstructured data, enabling organizations to speed detection and response to critical events and issues that, until now, have been difficult to discover or resolve. Attensity numbers government intelligence agencies and Global 2000 companies among its customers. Attensity has been named one of FORTUNE Magazine's 25 Breakout Companies of 2005. Attensity has its corporate headquarters in Palo Alto, Calif., and a technology center in Salt Lake City, Utah. For more information, please visit www.attensity.com.